That’s so true! Another thought: I was walking through The Cupboard (my local health food store) the other day and realized that we were rapidly being infiltrated by pharma and big business. Slowly, silently and after many years of lies and resistance from them, I see that they are now beginning to dominate the alternative market. You guys, they are secretive about the whole process too. Guess who owns Odwalla? Coca Cola! Just because it’s sold in a health food market, does not mean its good for you. I consider Odwalla health-food junk-food. The whole food market is beginning to fill up with the same S!#t that is now found in regular supermarkets- flashy, nutritionally deficient and dead food! I feel sorry for all those people who eat that stuff and think it's good for them.