Hee. I thought so too! Try my cheat - I put the tincture into a cleargel capsule, and then poke a hole in the end of it. If you put it on your tongue just so and gulp it down, you don't taste a thing, and the tincture will quickly come out of the capsule in your stomach, through the hole that you poked. Just make sure you drink the recommended amt of water with it. Works like a charm :P