Yes, they definitely aren't cheap! I plan on buying a VE-Pro eventually but right now I'm not using any of them. Rejuvenetics is based out of Burlington, WA and when I was living up near Seattle last year I went to the company once a week for about 12 weeks and used the VE-1. It's a family owned business and I had the pleasure of getting to know the family. Very nice people. I think they say that you need to use it about 30 times before your body is at it's max charge but don't quote me on that. I also got to see them make the machines so it was a pretty cool experience.