Kevin Trudeau and the FTC Ban

Kevin Trudeau Banned from Infomercials

Trudeau Settles Claims in Connection with Coral Calcium Supreme and Biotape

A Federal Trade Commission settlement with Kevin Trudeau – a prolific marketer who has either appeared in or produced hundreds of infomercials – broadly bans him from appearing in, producing, or disseminating future infomercials that advertise any type of product, service, or program to the public, except for truthful infomercials for informational publications. In addition, Trudeau cannot make disease or health benefits claims for any type of product, service, or program in any advertising, including print, radio, Internet, television, and direct mail solicitations, regardless of the format and duration. Trudeau agreed to these prohibitions and to pay the FTC $2 million to settle charges that he falsely claimed that a coral calcium product can cure cancer and other serious diseases and that a purported analgesic called Biotape can permanently cure or relieve severe pain.

Trudeau is paying $500,000 in cash and transferring residential property located in Ojai, California, and a luxury vehicle to the Commission to satisfy the $2 million monetary judgment against him. In the event that the court finds that Trudeau or his companies misrepresented their financial condition, the order would require Trudeau to pay $20 million pursuant to an avalanche clause.

“This ban is meant to shut down an infomercial empire that has misled American consumers for years,” said Lydia Parnes, Acting Director of the FTC’s Bureau of Consumer Protection. “Other habitual false advertisers should take a lesson; mend your ways or face serious consequences.”

In nationally-televised infomercials, Trudeau advertised that Coral Calcium Supreme, a dietary supplement purportedly made from Japanese marine coral, provided the same amount of bioavailable calcium as two gallons of milk, could be absorbed into the body faster than ordinary
calcium, and could cure cancer, heart disease, high blood pressure, lupus, and other illnesses. In a separate infomercial, Trudeau claimed that Biotape, an adhesive strip, provided permanent relief from severe pain, including debilitating back pain, and pain from arthritis, sciatica, and migraines. In June 2003, the FTC filed a complaint in the Northern District of Illinois against Trudeau and some of his companies, alleging that these disease claims for Coral Calcium Supreme were false and unsubstantiated. The Commission also alleged in a separate action that Trudeau violated a 1998 FTC order by making the Coral Calcium Supreme claims and the pain-relief claims for Biotape.....

Read more here:
http://www.ftc.gov/opa/2004/09/trudeaucoral.htm



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