Digital marketing services encompass a wide range of strategies and tactics aimed at promoting a business or brand online. These services are designed to enhance a company's online presence, attract targeted traffic, engage with customers, and ultimately drive conversions and revenue. Here are some common digital marketing services:
Search Engine Optimization (SEO): SEO involves optimizing a website to improve its visibility in search engine results pages. This includes keyword research, on-page optimization, technical SEO, link building, and content creation to rank higher in organic search results.
Pay-Per-Click Advertising (PPC): PPC advertising involves placing ads on search engines or other platforms and paying a fee each time a user clicks on the ad. Google Ads is a popular PPC platform, allowing businesses to display ads at the top of search results or on websites within the Google Display Network.