Target Profit Drops 90% in Second Quarter as Inflation Changes Consumer Purchasing

In the second quarter of 2021 Target earned $1.82 billion in profit.  In the second quarter this year, target earned $183 million. That’s the result of inflation hitting the middle-class consumer.

Few people are buying electronics, home goods, durables or clothing.  Any retailer that specializes in the sale of non-essential items is going to feel the financial results of working-class families reprioritizing their spending.  Checkbook economics is the economics that matters.

Hopefully, CTH readers are well prepared for this phase of the Joe Biden economy. It will almost certainly get worse.

(Daily Mail) – Target reported on Wednesday that its profits plunged nearly 90 percent last quarter after it was forced to slash prices to clear unwanted inventories of clothing, home goods and electronics.

In early June, Target warned that it was canceling orders from suppliers and aggressively cutting prices because of a pronounced spending shift by Americans as inflation cuts into spending on non-essential items.

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