Re: Minute Man Restaurant Franchise

unless we jealously guard them, our minds are not our own.

growing up in the sixties in the deep midwest (where southern drawl meets american cheese slices) i had the 'privilege' to be at ground zero for many of todays most popular food franchises, like sonic and pizza hut.

the good book (and i cant stress how good it truly is) says to train a child in the way they will go and they will not soon part from it. this is true of the advertising i was exposed to via radio and television and print as well. to this day i am drawn to these places like a moth to a flame simply based on their familiarity (like family) to me.

one of these places that did it right and did it first a lot of times was minute man burgers out of little rock. somehow they faded while others went on, but i will never forget them. the reason is another thing mr hall excelled at that wasnt in the article above about his advertising.

they ran a campaign (economy and war use the same terms, ya know?) that was directed toward the kids, which was its brilliance. if you learned their jingle and could sing it for them you got a free meal.

well it sounded like christmas to me so i went about engraving that thing into my gray matter so i could wield it any time i needed. the short generic singsongy tune was filled with a rambling run-on sentence that went, totally from memory, exactly like this: "There's no bigger, better burger and no better eating either and you get it in a minute from you friendly minute man." gimme my burger!

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