Corporate sponsorships color WebMD’s recommendations, and “passive” promotion techniques, where advertisements are designed to look more like editorials, have become commonplace
Monsanto is now using WebMD’s influence to serve its own biased agenda, having crafted a number of sponsored advertorials that could easily be mistaken for “real” content rather than marketing
Monsanto is also using independent 3rd parties to manipulate the GMO content on WebMD’s site