KFC's Pink Buckets Campaign: KFC's New Pinkwashing Campaign

Breast Cancer Action -- respected watchdog of the Breast Cancer movement -- is calling out money-making giants KFC and Susan G. Komen for the Cure for their egregious pinkwashing campaign "Buckets for the Cure." This partnership exploits Breast Cancer and does the most harm in low income communities already disproportionately affected by health issues like obesity, diabetes, as well as breast cancer.

"Buckets for the Cure" urges consumers to "help make the largest single donation to end Breast Cancer forever." Make no mistake -- every pink bucket purchase will do more to benefit KFC's bottom line than it will to cure cancer.

http://www.prnewswire.com/news-releases/breast-cancer-action-calls-shame-on-k...