While I don't dab it on as perfume, it does not illicit an immediate gag reflex like it used to.
I'm not saying it is the best smell in the world or a particularly pleasant smell.
I don't breath it in on purpose, I usually drink it when the 3 minutes is over before it fills the house. Also I turn on the stove exaust fan and put it on the stove so it doesn't become too strong.