Cabin girls wore tight vests and hotpants on the maiden flight of the US service which calls itself “delightfully tacky”.

Boss Robert Brooks, who already has a chain of 330 Hooters restaurants, said: “We aim to bring fun back to flying. We’re politically incorrect and everyone knows it.”

Robert hopes to lure golfers and other sportsmen away from rival airlines with £80 flights from Atlanta to the resort town of Myrtle Beach, South Carolina.

But analyst Henry Harte-veldt called it a “stupid idea” at a time when some airlines are struggling.

He said: “I expect they’ll go bust.”

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