American Moms To Announce McDonald's as Healthy

They will be going behind-the-scenes at McDonald’s restaurants,
processing plants, orchards and test kitchens and sharing their
experiences with the world via online journals.

Date:   8/11/2007 7:55:19 PM   ( 17 y ) ... viewed 1813 times

June 21, 2007

"I'm lovin' it" is McDonald's motto, but not everyone feels that way. The golden arches have lost a little bit of their shine over the past few years, taking hits from nutritionists, books like "Fast Food Nation" and the documentary "Supersize Me." In a bid to turn all that around, McDonald's is looking to the power center of the American family: moms

Six American moms will be going behind-the-scenes at McDonald’s restaurants, processing plants, orchards and test kitchens and sharing their experiences with the world via online journals.

McDonald’s, of course, is banking on the fact that these moms, who were chosen from a pool of 4,000 applicants, will help give them a more family-friendly, “mom-approved” reputation amid growing claims that fast-food giants are contributing to obesity and a host of other diet-related health problems across the country.

In a 2006 phone and online survey, about 48 percent of women said they viewed McDonald’s food quality as “excellent” or “very good.” The company is trying to move this closer to the industry average of 68 percent, but what is shocking to me is that even that many women associate McDonald’s with “quality food.”

Only this year did McDonald’s finally remove trans-fat from some of their store’s French fries (many of the stores' fries still contain it), and their menu is full of non-nutritional “fake foods.” (Just check out SuperSize Me if you want to know how this food affects your body.)

It will be interesting to see what the moms report. Keep in mind that their journals are being posted on a McDonald’s-run Web site, and though they’re not being paid, McDonald’s is paying for their travel and gave each mom a laptop to use that they can keep.

SuperSize Me

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