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Josh Spear identifies Trends
Got a call in to hear from William Spear.
Son Josh is on a roll.
Date: 2/8/2008 12:16:30 PM ( 16 y ) ... viewed 1945 times
Have a call in with William Spear.
I have a Seed Dream out
to find my perfect Non-Profit Unbrella.
I want to get the Enchanted Garden Projects
out and about this year and would like to
do some fundraising before long.
I also have a few products
that will be trends tomorrow,
such as Job's Tear Necklace Kits....
Hey kids, grow a Necklace!
Also, there is the World Peace Starter Kit.
Plant a Seed. Grow a Whole New World.
How simple! I am sure Josh and Oprah
and God are going to these becoming Trends!
http://www.fortunateblessings.org/
Spent some time with Jonah last year,
one of Bill Spear's three sons.
Bill has three prophets in this lineage.
Johan, Joshua, and Micah!
I hear that son Josh is an expert in
internet marketing.
He identifies future trends.
Check this out!
http://www.joshspear.com/item/cool-kids-click-into-trend-spotting/
LOOKING for a cool new way to wrap those boring Christmas presents? Then what you may need is rapping paper, which is imprinted with the lyrics of rap songs and is sure to be popular in avant-garde American households this year, writes Tony Allen-Mills. The latest trend in gift-giving was identified last week by Josh Spear, a 22-year-old Colorado student who has become one of America's leading "cool hunters", a new breed of internet-based trendspotter whose job is to track down cool new products before everyone tries to copy them. Full article here, or after the jump
The Sunday Times November 05, 2006
Cool kids click into trend spotting
LOOKING for a cool new way to wrap those boring Christmas presents? Then what you may need is rapping paper, which is imprinted with the lyrics of rap songs and is sure to be popular in avant-garde American households this year, writes Tony Allen-Mills.
The latest trend in gift-giving was identified last week by Josh Spear, a 22-year-old Colorado student who has become one of America's leading "cool hunters", a new breed of internet-based trendspotter whose job is to track down cool new products before everyone tries to copy them.
Young marketing gurus such as Spear were first identified in the 1990s as the agents of corporations desperate for insights into youth culture and the tastes and desires of so-called Generation X and Y consumers.
They have since begun to evolve into a crucial element in online commerce. Marketeers are frequent visitors to websites such as Coolhunting.com and Trendcentral.com, which monitor the internet to see what products are generating attention.
Trendspotting, according to Trendhunter.com, is the "science of identifying emerging shifts in our social behaviour and aspirations". The more specialised art of cool hunting is "the search for what's not popular — yet".
"I'm like a futuristic cultural anthropologist," said Spear. "I'm 22 years old, I grew up with the internet and I'm the target for the ads these (businesses) want to put out. I'm like an ambassador that translates for them."
The exploding importance of the internet has already spawned numerous high-tech efforts to monitor the millions of weblogs and websites for signs of potentially profitable "buzz". The US-based Nielsen company, best known for monitoring television audiences, has launched BuzzMetrics — software that sifts through the countless words posted online in search of trends.
Yet Spear launched his eponymous website two years ago with a simple list of products he liked. He received tips about other products and soon thousands of people were visiting his site. Companies began to send him products in the hope that he would mention them. "It was like, check out my inflatable sleeping bag, Josh," he said.
Among the early cool hunters who have had to adapt to internet competition is Jane Rinzler Buckingham, a California entrepreneur who wrote a book about teenage ambition at 16 and set up Youth Intelligence, a market research firm since sold to CAA, a powerful Hollywood agency.
http://www.joshspear.com/category/eco/
JOSH SPEAR BIO
I believe Josh is 22.
http://www.joshspear.com/about
JoshSpear.com emerged in 2004 from the back of a Journalism 1001 class. Josh was disappointed with the way major academics ignored the blog-phenomena as a credible form of media. This blog began as a place to catalog those things he saw from a wide range of sectors both online as he surfed the web and offline as he travelled around the globe; he began writing daily about things he liked, reviewing products, ideas, people or places that inspired him. Today, the blog is a daily source of inspiration for marketers, brand managers, advertising executives, and a wide range of everyday people from around the world who love to stay ahead of the curve.
Josh Spear, Publisher, Editor In Chief
As one of the youngest brand strategists in the world, Josh Spear is regularly sought out for his fresh perspective and no-holds-barred style of consulting on everything from design and gadgets to authenticity and word-of-mouth. His recent focus has been the power of the blogosphere, technology, and the impact this new media is having on the world. In addition to JoshSpear.com, his internationally recognized trend-spotting blog, he is the co-founder of Undercurrent, a digital think-tank focused on exploring new ways to reach young people without interrupting them. Josh has appeared in Time Magazine, the New York Times, Flair Italy, Chicago Tribune and many other major media outlets. A passionate and well received speaker, Josh has presented for such diverse clients as McDonald’s, Pepsi, Virgin, Leo Burnett, Columbia College, Community Next, the Google Zeitgeist conference in Europe, as the keynote speaker for the 2007 Internet Advertising Bureau Conference, in London, and most recently in an active role in the 2008 World Economic Forum in Davos, Switzerland.
If you’re interested to have Josh Spear speak to your agency or event, or if you’d like to read more about his Brand Utopia or Born Digital presentations and what people have said about it, please contact us. You can also drop by the press page to learn more.
EARTH HOUR 2008
I remember having a moment during the big ol' northeastern blackout in 2003. Without electricity, people left their houses. They walked outside and talked to each other. Best of all, I looked up and saw stars. In the wash of billboards and airplanes and skyscrapers, I'd forgotten they were even there.
Sometimes seeing really is believing. Last year, WWF-Australia organized the inaugural Earth Hour. Creating buzz and turning heads around the globe, 2.3 million residents of Sydney simply turned off their lights for one hour. The result is immediate and gives a stunning visual of just how much energy is being used to power our cities. In that one event alone, Australia saw a 10% reduction in use of its power grid. In CO2 terms, that's the equivalent of taking 50,000 cars off the road for an hour.
Now Earth Hour is back for 2008; this global lights out phenomenon wants individuals and the businesses they work for to turn off the lights for one hour. In a world so dependent on electricity and energy-consumption, we need to collectively remind ourselves of what we're doing and how we need to change. On March 29, 2008 at 8pm (in each time zone) you have the chance to become part of Earth Hour's environmental movement. Melbourne, Toro
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