Native marketing is a unique form of advertising that suits the nature and purpose of the medium upon which it shines. As such, it presents unique opportunities to advertisers, but it also poses significant obstacles for the advertiser. For example, native advertising can be defined as those forms of advertising that look and sound native to the platform on which they are displayed. In many instances it acts almost like an advertisement, and behaves much like an article, video or blog. Recently, the Federal Trade Commission took a new step in terms of regulating the native advert ...   read more