In recent years, we have seen a huge influx of social media automation tools flooding the marketing software space. From AI-powered NLP (Natural Language Processing) chatbots to content curation tools that create bottomless pits for branded content, digital marketing strategists have all the resources they need to improve social media marketing effectiveness. Different tools exist for different types of businesses (and marketers), so it's important to know exactly what your goals are and what features you need to look for.