I got some white chia a few years ago, all excited and experimented with them a bit. I think it's a personal thing, honestly. If I were an Aztec runner or an Australian Aborigine, or even a white person (as I am) going walkabout, or "singing up the land " (a la "Songlines")
I'd be be holding them as precious. For me, personally,  ( a ludicrous idea, this "me", but there ya go) they didn't quite connect. I gave them away. But I do believe them to be a wondrous food. I think every person's experience adds something crucial to the 'pot'.

http://pals2u.tripod.com/id20.html

for those who are curious:

Aztec warriors of Mexico subsisted on chia seeds during their battles and hunting expeditions. Indians of the Southwest would eat as little as a teaspoon of chia seeds during a 24-hour march. Indians ran from the Colorado River to the Pacific Ocean to trade turquoise for shells, carrying only a pouch of chia seed for nourishment.

Sustained by chia seed, the Tarahumara Indians of Mexico hunted by running their prey to exhaustion. In 1997, a 52 year old Tarahumara Indian, Cirildo Chacarito, won the Nike-sponsered 100-mile run in California.He completed this astonishing feat in a time of 19 hours, 37 minutes and three seconds. He beat a field of hundreds of competitors with more than an half- hour lead, wearing only his home-made tire tread shoes, to Nike's embarrassment.

WHY ARE CHIA SEEDS A HIGH-ENERGY, ENDURANCE FOOD?

COMPLETE PROTEIN SOURCE: Chia seed is a complete source of dietary protein providing all the essential amino acids. Compared to other seeds and grains, chia seed provides the highest source of protein: between 19 to 23 percent protein by weight.
ABSORB AND RETAIN WATER: One of the exceptional qualities, unique to the chia seed, is its ability to absorb more than 12 times its weight in water. This ability to hold water can prolong hydration and retain electrolytes in body fluids, especially during exertion. Normal fluid retention ensures normal electrolyte dispersion across cell membranes, maintains fluid balances and aids normal cellular function.
GEL-FORMING PROPERTY: Chia seeds contain a mucilloid gel which protects the seed against drying in arid climates where the plants grow. When a spoonful of chia seed is mixed in a glass of water and left for 30 minutes, almost a solid gelatin will form. This gel-forming reaction is due to the soluble fiber in the chia seeds.

Researchers believe this same gel-forming phenomenon occurs in the stomach when foods containing these gummy fibers, know as mucilages, are eaten. The gel formed when chia seeds are eaten creates a physical barrier between carbohydrates and digestive enzymes that break them down, thus slowing the conversion of carbohydrates into sugar and extending endurance.
BLOOD SUGAR REGULATOR: The gel forming property of chia seed tends to slow digestion and sustain balanced blood sugar levels, which can be helpful in preventing or controlling diabetes. Today, there is an incidence of diabetes among some Native American tribes of approximately 47%. Clinical studies show that when the Native Americans refrain from eating the "white man's diet" and return to their indigenous food (including chia seeds), they can control and even eliminate diabetes.

EASY TO DIGEST: The water absorption, bulking-agent property of chia seed is an important aid to human digestion. Whole, water-soaked chia seeds can be easily digested and absorbed. This results in rapid transport of chia nutrients to the tissue for use by the cells. This efficient assimilation makes chia seeds very effective when rapid development of tissue takes place, especially during growth periods of children and adolescents. Chia also facilitates the growth and regeneration of tissue during pregnancy and lactation, and aids regeneration of muscles for conditioning athletes and bodybuilders.

C

I'm absolutely loving my chia seeds!  I always take a big salad to work with me, but usually end up hungry 2 hours later.  I have started taking a quart bottle mixture of water, lemon juice, stevia, and 4-6 Tablespoons of chia seeds with me to work...I sip on it all day long.  No more hunger pangs after my salad now and I can make it through work without being tempted to snack on other things or get a cup of coffee to supress my appetite.  AMAZING!!

NaturalRN