fledgling
...Isn't that too bad about 'owning' the 'name'. One would think they'd have better things to do.
The term 'self-sufficiency' has been used in Britain for decades. They even made at least one TV program about it. (That was more about the comic situations peple get into when trying than about how-to.)
I noticed how they termed the U.S. Antiques Roadshow when it first began. I thought at the time that there would be confusion, in the states, about who was 'first'.
The original was begun in Bristol, thirty years ago.
I see that there is now a U.S. "Secret Millionaire". I've watched the British and Australian versions for some time.