The forecast for major blizzard activity throughout the United States and Canada on Thursday, Aug. 10, 2006, is not about the weather. It’s all about helping kids in need, as Dairy Queen® hosts the first-ever North American “Miracle Treat Day” to benefit Children’s Miracle Network.
The forecast for major blizzard activity throughout the United States and Canada on Thursday, Aug. 10, 2006, is not about the weather. It’s all about helping kids in need, as Dairy Queen® hosts the first-ever North American “Miracle Treat Day” to benefit Children’s Miracle Network.
During Miracle Treat Day, participating Dairy Queen and DQ Grill & Chill® locations in North America will donate proceeds from every Blizzard® Treat sold to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals. All funds raised stay in the local community.
“We set the stage with successful Miracle Treat Days in Canada and have now expanded our efforts in the U.S. for the first time,” said Michael Keller, chief brand officer for International Dairy Queen. “We look forward to a blizzard of activity on August 10 as we raise money for a good cause.”
Instead of snow-filled blizzards, Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including the August Blizzard of the Month, Oreo®. The Oreo Blizzard -- made with creamy DQ® soft serve and Oreo cookie pieces -- debuted in late 1985, the Blizzard’s inaugural year, and to this day remains the most popular flavor. The average retail price of the Oreo Blizzard is $2.59 for the 12 oz., $3.00 for the 16 oz., and $3.50 for the 21 oz.
Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $59 million during that time.
About Children’s Miracle Network:
Children's Miracle Network – the alliance of premier hospitals for children – is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. For more information, visit http://www.childrensmiraclenetwork.org.
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