In this article, we'll talk about a few techniques you can use to relate to customers and build a trusted company.

Focus on Customer Service

This might seem like it goes without saying but having top-notch customer service is key to building trust with your leads. It shows that you care about the people who are considering your brand more than about just making a sale.

There are countless ways you can demonstrate this. A few include:

• Live chat options on your website

• Quick responses to email queries

• Helpful content

• Simple purchase and returns process

Throughout the buyer's journey, people will look to your company to prove that they can really help solve a problem. Use those opportunities to demonstrate your expertise and show that you're more than just a flashy web copy.

Optimize Your Website

Most consumers will go straight to your website to learn more about who your company is and what you do. For this reason, your site should be easy to navigate, have an appealing design and protect users' personal information.

Keep your navigation bar simple and consider mapping out the user flow. Make sure the information on each page is easy to find and leads users to the logical next step in your sales process or to more helpful content that will further their journey. 

As for web security, things like firewalls, regular updates and network passwords can go a long way. But if you have a sole system administrator, you might also want to consider using SSH. What is SSH, you ask? It's a way for the person in charge of your network to manage your website and keep hackers or unauthorized people out, thus protecting your team and your users.

Under-promise and Over-deliver

This popular saying is great advice for companies who want to boost their reputation and build trust in their brand. Potential customers should always have a good idea of what it will be like to work with you, but you also don't want to oversell yourself from the get-go. 

Use your web copy and marketing materials to clearly establish what it is you do and how you can help. Once someone makes the purchase, then it's time to blow them out of the water. Don't just deliver what you described; go above and beyond to make their experience great.

This could mean extra swag in the box, a discount coupon just for ordering or a custom trinket from your company. All of these little touches help to show that you really appreciate them and can be trusted with their business.

Share Testimonials

People tend to put more stock in other people's opinions than all of your marketing materials combined. So leverage that power in your brand! You can use testimonials to highlight people who had positive experiences or achieved a big win with your product.

The benefit of using this tactic is in the social proof. When people see other customers in similar situations, they know that they can trust their experience. This encourages them to trust that all your product description and website copy is actually true (not just marketing speak for "buy my item").

After someone interacts with your brand or becomes a customer, ask them how their experience was. You can send out a survey or simply ask for a review. Then you can pick the best responses and use them in your sales process to build trust.

All brands need trust to build their customer base. Using these four tactics will put you on the right path to building a trusted company. 

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