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Food Ads Aimed at Kids
Fast Food Ads aimed at kids should be outlawed, as they have been in Quebec for 16 years, with noticeable results.
Date: 11/30/2012 4:47:37 AM ( 12 y ) ... viewed 10021 times Its not the TV, it is the ADS that are making kids fat!!
Did you know that, even without the sense of smell being present, that IMAGES of food will cause the human body to react? When the human organism sees fresh, warm, prepared food advertisements on TV, the bodily response is that we begin to salivate, our stomachs are preparing for food for producing extra acid, and the sensation of feeling hungry becomes stronger.
Adults have more self-control and are able to resist that urge to eat when we see food images [ads] on TV... but CHILDREN are much less able to resist the urge to eat when subjected to food ads on TV.
Furthermore, the food is JUNK!! Have you ever seen a TV ad that coaxes us to eat an APPLE? Or cauliflower? Or any "whole food"? No,TV food ads are all about fast food, candy, etc..
Quotes from an article at Alternet:
A 2006 Institute of Medicine government report stated, “It can be concluded that television advertising influences children to prefer and request high-calorie and low-nutrient foods and beverages.”
Even clearer evidence comes from a long-term study in Quebec, where fast food advertising geared specifically toward children has been banned both online and in-print for the last 32 years. There, researchers discovered that the province has the least childhood obesity of anywhere in Canada.
In the USA, fast food companies etc. spend $1.6 billion per year on TV food advertising - the vast majority of the ads are for high-calorie, low-nutrition snacks for kids.
Children see more nearly 5,000 TV food ads every year, and teenagers get bombarded by almost 6,000 annually.
It all adds up to the sad reality that our kids are being brainwashing, they dutifully obey the television:
"an experiment had children watch two different 30-minute television programs - one with the typical "Saturday morning food commercials", and another without any ads.... the kids ate 100 more calories [in 30 minutes] while watching the one with the food ads.
{Over the course of a year, that could lead to a 10-pound weight gain}"
Fast Food Ads aimed at kids should be outlawed, as they have been in Quebec for 16 years.
Article link
http://www.alternet.org/food/7-highly-disturbing-trends-junk-food-advertising-children
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