Being bi-coastal, going from extreme east to extreme west, I'm in a position to actually feel the major differences in marketing and demographics between the two ends of the nation. While I'm in California, a trip to a Whole Foods Market is a never-too-far venture, with beautiful eye-popping produce in any of the many locations throughout the state. Conversely, when back in the south-east coast, Whole Foods stores are many miles apart, making a spontaneous trip to one of them an impracticality. Also in strong comparison, are the not as impressive produce bins, with price tags far higher than most can afford, and with a greater presence of conventionals than in CA stores. Closer by to my local area, is a Wild Oats Market, which when I compare to the markets in CA, it's a cruel joke. Here produce is mostly conventional, rarely an organic fruit, and when they do appear they are sky-ludicrous high.

So what does this mean for me? Personally I don't care if it's Walmart, Whole Foods, Piggly Wiggly, Publix, Safeway or Jiffy Lube who brings me my organic produce. I want to see organics become part of the eating habits of people across the United States, not just Californa or other such fortunate places. I realize that in areas where organics are widely available, people assume that it's the same everywhere, and that it's only irresponsible folks who prefer to spend their money on frivolity instead of good for you food. No, sometimes a carrot or a broccoli are the only organic jewels you will see for miles and miles.

People all over the United States need to understand and demand the concept of organics, and if this is going to be brought about by Walmart as well as Whoole Foods, then more power to ALL of them!