Years ago I coined the term Confusopoly to describe any industry that benefits by keeping consumers confused. For example, mobile phone carriers know their offerings are too confusing for consumers to compare one company to another on cost. That is clearly intentional. If consumers could compare offerings it would drive profit margins to zero fairly quickly. By keeping their service and pricing confusing, they keep margins high.

Insurance companies are also confusopolies. So are law firms. And the entire financial services industry is little more than a confusopoly. All of those services can be simpler, but to simplify would invite real competition. No seller wants that.