I could care less how much money the man makes. What I find offensive is the commercialization of God. God gave this man soap and now he is selling it to us in his name? If the soap is so good then why does it need God's endorsement?
As to faith, I am sorry but my faith in God does not include faith in claims about some man being given a recipe for soap from God. I also find it hard to believe that if God did indeed give this man the recipe he uses then why is he the only one who has it? Should he not share it? I did go looking for the recipe to the soap but admittedly I went looking not expecting to find it.
What kind of sinner must you be if you are given something so wonderful as a healing soap from God and not share its recipe? Could you imagine Moses selling the 10 commandments?