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Gum that makes body smell like roses
 
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Published: 15 years ago
 

Gum that makes body smell like roses


Gum that makes body smell like rose targets men

Chewing gum may be a remedy for bad breath, but the foods division of cosmetics giant Kanebo has gone a step further by creating gum that leaves people's bodies smelling like a rose.

The company announced that it would begin selling the special chewing gum on July 10. The gum causes a rose fragrance to be emitted from the body one to two hours after it is chewed.

The gum, called "Otoko Kaoru" (male scent) Rose Menthol, contains the fragrant component geraniol, which is found in roses. According to Kanebo's food research laboratory, the component is emitted from sweat glands easily, in much the same way as garlic and alcohol. Maca, a plant that is rich in nutrition, was added, creating a mint-flavored, sugarless gum.

The gum is aimed at men between their 20s and 50s who are worried about Body Odor s and scents. Each packet, which costs 126 yen, contains nine pieces of gum. The product will be sold at station kiosks and convenience stores. (Mainichi)

July 2, 2006


http://mdn.mainichi-msn.co.jp/national/news/20060701p2a00m0na032000c.html
 

 
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