Owen,
I agree! I have a friend who researches and writes on Flax and he said it is OK to grind a weeks worth of flax at a time and store in a dark container in refrig. Heinzman farms is what he recommends and I what I buy: http://www.heintzmanfarms.com/freesample.htm
I used to have to drink it with juice and since then, have advanced to water and ground flax (1 tbsp two-three times a day)...the taste is great to me now! Great for ladies with estrogen problems, as well.
loree