I read a couple of Bella's articles -- she seems to attack anything that is not mainstream -- coconut oil, for instance -- how many people on Curezone advocate it? I find that there are the mainstream people and then the alternative people. It is difficult to wade through it.
Whether there are truths or untruths regarding Jordan Rubin, there are people everywhere who are doing better as a result of his work. He has taken the Nourishing Traditions concept and put it into a package which is acceptable to the general public which is a step forward.
I looked a couple of the sites which you mentioned and I can see that the EM is quite easily purchased.