This reminds me of a show they had on in America, called the BIGGEST LOSER. The producers loved to stock a room full of food which had one goal...to push the contestants buttons! It was enough to make those of us at home drool! But the contestants overcame that mental obstacle which is some link or cue which screams, food---eat----want! The Master Cleanse is very effective in breaking that link and making it so that you can go anywhere and just say no, although, personally I prefer to couch it as saying YES to me and no to the food.