Activa vs. Dannon vs. Store brand, the real deal?

Ok can someone provide a little education regarding Activa et al? I'm a natural skeptic, so when I see a major campaign for something new, I have questions. Activa commercials, coupons and ads (and ladies at the store offering spoonfuls) have popped up everywhere claiming the great health benefits (live cultures, etc).

However! My local grocery store brand also has live cultures - acidophilus and bifidus. I don't normally buy by brand, but by quality then price.

So, is this simply a major marketing campaign for the public to buy a nice package or is there *truly* something of greater benefit in this product? You know, women have bought plain yogurt for many years for other conditions without the advertising.

Thanks! Tweet