SWALLOWABLE PARFUM® by Lucy McRae
In a status-driven world where we are free to make our own choices, have access to infinite
knowledge and information and where anything is seemingly possible, we constantly seek out
new ways to communicate our uniqueness and express individuality.
Amid growing rhetoric around the body as the new frontier for technological advancement,
Swallowable parfum by internationally celebrated body architect Lucy McRae, is a digestible
scented capsule that breaks entirely new ground in the Science of human instinct.
Once absorbed, the capsule enables the skin to become a platform, an atomizer; A biologically
enhanced second skin synthesized directly from the natural processes of the body. Fragrance
molecules are excreted through the skins surface during perspiration, leaving tiny droplets on
the skin that emanate a unique odor. The potency of scent is determined by each individual’s
acclimatization to temperature, stress, exercise, or sexua| arousal.
Swallowable Parfum is a capsule that enables human skin to emit a genetically unique scent
about who we are, and how we perform our identities.
A provocative campaign initialised to open discussion with the cosmetic, pharmaceutical,
fashion and technology industries, challenges the way we consume parfum in the future. After
working for four years as a body architect at Philips Design in a far future research program
exploring emotional sensing and part of a team who claims our bodies are a platform for
technology, this cosmetic capsule is part of an on going exploration that re-defines the role
Lucy McRae teams up with acclaimed synthetic biologist Sheref Mansy and are currently
in research phase to develop a capsule that consists of synthesied fragrant lipid molecules
that mimic the structure of normal fat molecules naturally found in the body. The human body
has enzymes that metabolise fat in a series of steps that free lipids and lipid-like molecules
from their scaffolds. Swallowable Parfum takes advantage of these natural enzymes found in
our bodies to release fragrant molecules from larger structures.
Subsequently, the liberated
fragrant molecules are excreted through the skin’s surface during perspiration.
Swallowable Parfum: A new cycle of evolution.