The deal with men...these days, is that I still know men that are proud of their bodies(or at least not embarrassed by...), no matter what their physical condition.
I do see though, that the mass media is starting to hone in on men, too. "Men's Fitness", anyone? Want those perfect washboard abs? lol. When I see ANYONE beyond the age of 25 or so that is totally "buff". all that I can think is that they spend way too much time working out to achieve a physical "ideal". Never mind what they can actually DO. As long as they look "good" doing(or attempting to do) it.
We women ARE hammered- look at any popular womens magazine- on the cover- how to create the perfect chocolate decadence AND how to get a bikini body in four weeks...