Because of the trend towards "healthier" eating, the major food companies are now jumping onto the bandwagon.
Strange how they didn't endorse healthier eating and genuine organic produce prior to this.
Lets not forget the only genuine "organic" produce is that picked off a tree/bush and/or grown in the ground, without the use of artificial substances.
Anything that has been processed.........WITH organic ingredients or not, is still processed food, and not the way that Nature intended us to eat.