Just think of the things we could sell if we made him a god in his own image. Bobble-heads, Bruce Rules- t-shirts, and of course some spiffy smocks. With lots of color choices. Not just DR. whites.
We might even have a Bruce on a stick. Kind of like Moses did when the snakes kept biting the peoples.
We could start a move to make him god, small g. We could start out by making him tzar Bruce" the all knowing"