I found the Albert Roy Davis Research Laboratory several years ago when my curiosity led me to look up information about magnet therapy. As it turned out, Davis was the first scientist to discover that magnetism is actually two energies, not one. He made that discovery in the 1930's. The North pole has the opposite effect of the South pole. It is the North pole that should be used for any kind of magnet therapy. South pole magnetism will make the condition worse. Their research revealed that when an injury or disease occurs, the bodies natural reaction is to increase the negative voltage of the cells at the injury/disease site above the normal level. If the body is unable to heal itself on its own, the negative voltage will then drop below the normal level. That's when the breakdown and mutation of the cell begins. So by using the negative (North) pole of a magnet, you are able to greatly increase the negative voltage of your cells, which greatly increases your bodies ability to heal itself. Many other reactions take place too.

I have used the magnet for years now and I know it works. I've learned quite a bit by reading their books. For example, you can put a bottle of water on the North pole of a magnet for several minutes and it will become magnetized. Magnetized water is better for your health than water that hasn't been magnetized. My dogs drink more water since I began giving them North pole water. If it's not magnetized, they don't drink much. My hair is much softer if I put some North pole water on it each day. I know a few other people who have done it and agree that it makes their hair softer. If you think about it, microwaves sure affect water. They're just another spectrum of electromagnetic energy.

Another interesting thing I learned was that you can use magnets to speed the growth of plants. You put seeds on a flat magnet for several days before planting. Then you give the plants magnetized water. Most plants grow best by exposure to the South pole, but some like the North pole. I've done this and it really works. The differences between the growth of the North and South pole plants was obvious. The South pole plants were much bigger and the taste was excellent.

Neodymium magnets are in almost all cases, too small and weak to be effective. They aren't even close to 10,000 gauss or more, as advertised. That implies that they're stronger than rare earth ceramic magnets. My largest magnet (a ceramic magnet) has a gauss of 4500, it's 6 inches long, 4 inches wide, and 1/2 inch thick. It weighs a couple of pounds. I have a magnetometer that measures gauss strength and distinguishes between North and South pole energy, and the neodymium magnets are so much weaker than the 4500 gauss magnet, or even my 1800 gauss magnets, that there is no comparison.