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Date:   5/17/2019 2:23:53 AM ( 5 y ago)

Social recruiting is the new buzzword in talent acquisition and is fast replacing all other hiring methods, except for one. Employee referral programs continue to boom, even as social recruiting grows primarily because both are interconnected. Both employee referral programs and social recruiting rely on the power of social networks to fuel hiring. Still, there are only a handful of organizations that have been able to fully how social recruiting can be effectively how can you enhance your instagram business profile used to improve existing employee referral programs.

Social recruiting can exponentially expand the scope and size of the employee referral program to include even connections not known to the employee but who can nevertheless refer and be referred based on connections of employee connections. Getting social media to work for your employee referral program is not difficult, but it requires some understanding of strategies that define success in the online world. Below are some social recruiting tips to improve your employee referral program.

Build an online presence on all prominent social platforms like LinkedIn, Facebook, Instagram, Twitter, and Pinterest, among others. Each platform is different, so while the core branding remains the same, the company page on each platform should be designed to appeal to the core audience of each platform. Encourage employees to follow the company page on each platform and to like and share interesting updates and information related to the company with their connections to build brand equity.
Videos, images, and photos have the potential to go viral very quickly on social platforms. Encourage employees to share fun photos, images, and videos of company events which can be shared promptly and also commented upon.
Blogs are another potent social recruiting tool which can help establish authority for the brand. Encourage employees to blog on subjects of their choice as well as comment on blogs related to the industry in which you operate
Build a community for people with shared interest related to your industry and promote discussion on new trends and topics in these communities. You can even ask high performers and subject matter experts within your organization to moderate these communities. Employees are motivated as it helps them get visibility among online peers and the organization benefits by getting employees to act as brand ambassadors and providing them the opportunity to expand their connections.
The best way to make the best use of social recruiting in employee referral programs is to help employees build more connections with the kind of talent the organization would eventually like to hire. Getting them connected to your employees provides candidates with a closer view of what the organization is all about and how they can benefit by joining.


 

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