Breaking News

Date:   4/8/2019 1:38:12 PM ( 5 y ago)

Serious online marketing should include search engine optimization. This is the process of creating and modifying web pages to achieve the highest search engine ranking possible. Remember that search engines supply websites Breaking News with 70-80% of their traffic and favor websites that are easily accessible and user-friendly.

Give your visitors a reason to come back. This could be in the form of a blog, keeping your visitors informed of what is going on with yourself and your business, monthly promotions, or new product information. Try to stay objective, and ask yourself what keeps you visiting your favorite websites, incorporating these aspects into your own.

Social networking is a great way to let customers and business colleagues alike get to know you on a personal level. Become a recognizable business person, not just a business name. Social networking will allow you to form professional business alliances. Learn to blog, launch a Facebook business page, and open a Twitter account. These will help you to become more accessible to more opportunities and will make you that much more approachable to your customers.

Also consider pay-per-click advertising, through such avenues as Google AdWords and Facebook. These are ads that you create and get to target according to the audience you wish to reach. Best of all, you choose the budget you wish to stick to. Once you have reached your monthly budget, the ads automatically stop until the following month. Both AdWords and Facebook offer detailed statistics of who shows interest in your ads, making it easy to make any necessary adjustments to your campaign in the future.

Another great way to remind your customers to return to your website is by offering a monthly or quarterly newsletter to keep them up-to-date with your business news and promotions. Everyone today is extremely busy, and by sending a monthly or quarterly reminder, it may encourage a potential customer to contact you that much quicker. Direct them to certain pages of your website that might interest them. Be considerate of your customer's needs, and they will respond.

Coordinate Your Online and Offline Marketing

Do not give up on a budget for magazine and newspaper advertising. This is still a viable business asset. Consider adding a coupon to your ads to see how many people respond to this form of advertising and visit your website. This will also help you to figure out which publications are giving you more results than others.

Make sure your website address is on all of your publicity materials: business cards, flyers, promotional stationery, etc.

On your website, offer a convenient online form that your potential customers can fill out to contact you. As part of the form, ask where they heard about your business, as another way to make sure your advertising dollars are being placed in the best areas possible.

You ARE Your Business

Lastly, when you are out and about, always present yourself in a confident, businesslike manner. Always be ready with a friendly, sincere handshake. Always carry business cards. You are your best advertising. If you grow as a business person, your business will grow alongside you. Remember, time is money. This is what you've always wanted, so take a deep breath, and jump in.


 

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