Dr. Bronner Olive Oil from the Holy Land Project

Date:   8/3/2011 9:35:07 PM ( 13 y ago)

7:32 pm
August 3, 2011


I learned about this from
the "Dr. Bronner Magic Soapbox" video extras.

This is profoundly inspiring to me.

HERE IS THE STORY

Dr. Bronner Olive Oil from the Holy Land Project


Dr. Bronner's: Olive Oil from the Holy Land

Olive oil imparts velvety smoothness to our soaps. In early 2007, Dr. Bronner's began sourcing 90% of our olive oil needs from Palestinian producers near the West Bank town of Jenin. There, the trading firm Canaan Fair Trade was founded by Palestinians who support peaceful co-existence with Israel and see profitable olive farming as one means of improving Palestinians' economic situation. Canaan works closely with the Palestine Fair Trade Association (PFTA), and now purchases oil from 1,700 smallholders organized in the PFTA. Dr. Bronner's funding of the organic and Fair Trade certification by IMO boosted the project's visibility and provided access to high-end markets in Europe and the U.S. We are also advancing funds far ahead of purchases, which helps Canaan and the PFTA to further develop processing and storage infrastructure.

Because Palestinian olive oil competes with subsidized olive oil from EU countries, oil production in the past has not been lucrative for smallholders and the local economy. But now, Fair Trade & Organic Olive Oil from the Holy Land PFTA growers are guaranteed a minimum price to cover costs of production and receive a combined organic and Fair Trade premium of 25%. Canaan donates additional funds for education, tree planting and logistics projects. Beyond our trade relationship, Dr. Bronner's supports Canaan with logistics and distribution contacts and provides technical support as well. Last, but not least, our cooperation with Canaan allows Palestinian growers to trade directly with growing high-value markets for organic and Fair Trade materials while redeveloping their traditional livelihoods.

The balance of our olive oil comes from Israel. Sindyanna, a Fair Trade business run by Jewish and Arab women in Israel, supports Arab-Israeli producers. And in light of the vision of peace that the olive branch symbolizes, we are also sourcing olive oil from the Jewish Israeli Strauss family farm in Israel, a pioneer in organic olive oil production.


http://www.eurekamarketfoods.com/promog/cluster.asp?cpid=8&storeID=A9A6DF284F...





http://www.youtube.com/watch?v=OgeN-ZSIrew


http://www.bellvisuals.com/512689/Olive-Oil-from-the-Holy-Land




 

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