COMMENT

FDA should crack down on other foods too!
This whole issue is rediculous but if the FDA is going to enforce these rules it should do so across the board equally. I find claims on many cereal boxes to be deceitful and these also need to be cleaned up. And what about TV ads claiming junk food is healthy i,e, cheese strings. How can anything that processed be considered healthy?

Posted by Bonita Poulin
14 September 2010 | 20h04

8:41 am
November 11, 2010

http://www.nutraingredients-usa.com/Regulation/FDA-Lipton-green-tea-is-a-drug



FDA: Lipton green tea is a drug
4 commentsBy Shane Starling, 09-Sep-2010

Related topics: Health claims, Regulation, Antioxidants, carotenoids, Phytochemicals, plant extracts, Cardiovascular health

The Food and Drug Administration has told Unilever Americas that claims for a Lipton green tea product – mostly references to flavonoid studies on Lipton websites – amount to drug claims and must be amended or removed.
‘Lipton Green Tea 100% Natural Naturally Decaffeinated’ was found to be in breach of the Federal Food, Drug, and Cosmetic Act for making unsubstantiated, cholesterol-related disease reduction claims and misleading nutrition content claims.

The FDA said references to flavonoid studies found on two websites - http://www.lipton.com
and http://www.liptont.com
– established that the product was indeed a drug, along with the fact appropriate usage was not provided.

Antioxidant claims were deemed in breach of nutrition claim rules for lack of specificity.

Unilever Americas director of media relations Anita Larsen told NutraIngredients-USA.com the FDA letter, dated August 23 and giving Unilever 15 working days to act, had prompted a “thorough review of the brand’s marketing” but no action had as yet been taken.

“We will evaluate what they have said but one thing is certain – we will be compliant with the law.”

Foods, supplements, drugs

New York-based food and drug attorney Marc Ullman said the ruling highlighted the difference between the manner in which nutrition research was viewed when it was linked to foods like the Lipton green tea, compared to dietary supplements.

“If the product was a dietary supplement, it might be possible to argue that the website in question was ‘third-party literature’ if the cited material was a balanced representation of the science, reproduced in its entirety, and the subject matter was related to the product,” Ullman said.


 

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