DOWN ON THE CLOWN.
http://rajpatel.org/2010/04/09/down-on-the-clown/


BY RAJ PATEL
From his blogpost

"McDonald’s and other fast food corporations shelter behind the fact that their advertising is ‘free speech,’ as protected by the First Amendment and that, in any case, the corporations clearly declare their commercial intentions. So, for instance, when children go to Ronald.com to play McD-themed games they’ll see in small white letters on a pale background at the top right the words “Hey kids.This is advertising!” This isn’t terribly helpful. Although children may know that something is advertising, they are unlikely to understand what, exactly that means.

Michele Simon, a lawyer and author of Appetite for Profit, tells it straight: “McDonald’s knows that vulnerable children are the perfect advertising audience, since they don’t even know they’re being marketed to.” She suspects that for the group brave enough, and with deep enough pockets, there’s a huge and successful lawsuit to be brought against McDonald’s (and against all advertising against children) for deceptive practices. She’s backed up by the medical profession: the American Academy of Pediatrics says that “advertising directed toward children is inherently deceptive and exploits children under eight years of age.” In other words, the very idea of advertising to children is a fraud. Children are simply unable to generate and entertain rational opinions about goods and services, which cuts away the argument that advertising is just a more entertaining version of truth-telling. When it comes to children, advertising is far closer to brainwashing."


11:24 AM
April 9, 2010

These are from Raj Patel, The Keynote who will be
speaking April 24 at the 2010 Cultivating Food Justice Conference
at San Diego State University.


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