Tips on how to become successful in real estate
Date: 8/5/2009 7:03:42 PM ( 15 y ago)
Anyone who is successful in Real Estate is the person who absolutely loves the business. As it is a lot of hard work, stress and sometimes it comes with little compensation. On the other hand if you work hard and I mean real hard, you can achieve what few ever get. In the 80's when I went into Real Estate it was a down market. All the homes were losing value and the market was upside down.
But, the market does that every ten years anyway. Being a good sales agent, means being able to work and make money no matter what the economy is doing. As people will always be selling and buying homes.
I had to find a niche in the market and I had to find something that would set me apart from the rest. I sat down with my new boss and he told me to be different. He told me not to be like every other agent in the world. So I went door knocking and I used my very strong accent. I said, "How ya doing ma'am." They would stand back and just smile. The door got open every time, as they wanted to meet this southern who dressed like a common neighbor, not like a "high society Realtor." Yes, that's right, I went door knocking in jeans and a sweatshirt. I got more people to talk to me than you can count on your hands and feet. Now, I did not have any money, so I took one business card and made a flyer and put that one business card on the flyer and copied the flyer. So every time I handed out a business flyer, it had my card on it.
Everyday I went from door to door and many invited me back. I sold my first home, through one of my southern jaunts through a neighborhood and I was happy. I had found what my speciality was and I had been accepted. I changed Brokerage and went to an Era firm and my business skyrocketed. I no longer had to door knock, as I had obtained enough contacts to start getting some referrals, sat on open houses and I did get many walk ins when I was on "floor duty." One of those clients who walked in the office one day, was a woman named "Apple." She was from Thailand and extremely rich. She wanted to rent an office for a doctor she knew. Through that one contact, I sold so many homes and business that I was eventually able to open my own Brokerage.
I learned early on, that if you want to be successful in Real Estate, then you better care about your client after the sale. You had better visit them and help them with whatever they need help with. Such as looking for a car for their son or helping them with their taxes. A
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