Members of the Roots to Shoots Panel at Hollywood Goes Green with Zahava Stroud co-founder of IHollywood Forum, producers of the Hollywood Goes Green. Sustainable and Locally Grown Food Trends was the Topic. (L) to (R) Zahava Stroud, ___*, Sara Snow, Green-Living expert and Discovery Channel
Host; Paigne M. Poulos, APR, head of the Mendocino Winegrape & Wine Commission; Cynthia Pasquello,
C.C.N. Celebrity Cliniacal Nutritionist; and Steven Hoffman, moderator, The Organic Center Managing
Director.

* I will find out the ID on this speaker on the from
Roots to Shoots Panel soon.

Uploaded
10:47 AM


5:56 AM
December 11, 2008
In the History of Peace on Earth

I consider locally grown organic food
some of the last real food on earth.
We need more of it.

Organic Food and HOLLYWOOD GOES GREEN go
together.

I brought some of the last food on earth to Hollywood Goes Green.
Zahava Stroud, of IHollywood Forum was most gracious.

One of my Enchanted Garden Projects aims to give
people confidence that we can each grow some of our own food.
One person+one pot=You're a Gardener.
Get a locally organic beet from a farmer.
Grow it in a pot of select soil.
Keep the Beet. Eat the Greens.
Get to know the local organic farmers
whenever possible, who are growing the rest of your food.
This is the project.

The character that carries the message
is a growing beet that I call KEEP the BEET Media Star,
The World's First Talking Beet Plant.

When I arrived with KEEP the BEET Media Star
no one really knew who was arriving with a camera.

Juan Jay Aquilar suggested we put KEEP the BEET
on a Media table right out front. Zahava Stroud,
the co-founder of IHollywood Forum was most gracious
in allowing this.

I have been one of the photographers for the
Organic Center's Spring Fundraiser at the
Natural Product Expo West for a number of years.

When I heard about Hollywood Goes Green
I called Seleyn DeYarus, a friend there
and their Program Director. She was happy
to have me come and take photos.

The Organic Center has a mission
to have the Whole US of A be eating 10% organically grown food by 2010.
They are one of my favorite Non-Profits.

An Organic Center dinner had been originally scheduled
to close the two day Hollywood Goes Green, but was
cancelled a few days before.

Zahava invited me to take photos for the entire
Hollywood Goes Green.

The closing dinner would have pulled in one of the Organic Center's
lead chef's Akasha Richmond. Akasha was at the reins of the annual
Organic Center Fundraiser at the Natural Product Expo West (NPEW).

Expo West is an event held each year
at the Anaheim Convention Center. The Natural Product Industry
is out in full force for that show. Sponsors for the Organic Center
Dinner donate the food.

This event, Hollywood Good Green, was staged in the middle
of the economic crisis. In the nature of these days, it was very hard
for Seleyn to sell tickets for the originally scheduled
closing finale that was to be orchestrated by the Organic Center.

Hollywood Goes Green Wowwed its attendees for two days
with the most amazing inspiration, teaching, and education about the state
of Green. In the Original Archetype as I see it,
It was left to the Organic Center to cap the event by grounding
the event with organic food, but that opportunity--through circumstances--
was missed.

The panel led by moderator Steven Hoffman was very well
received. The panelists made their points,
but there is nothing so strong a selling point for organic food
and locally grown food than
smelling it, seeing it, eating it.

Oh, well, Keep the Beet, no matter what.
Upward and at 'em!, sez Keep the Beet Media
Star, the World's First Talking Beet Plant.

I was there from Day One.
What an education I received!
Thanks to all!

The morning highlight of the second day was a presentation
by JOSHUA MARKS who works for Fox.

Joshua Marks works for Fox????????

I am more a Huffington Post MSNBC kind of guy,
not exactly your typical Fox News devotee
where Hannraty (sp?) still touts that Global Warming does not exist.

Fox, Joshua Marks???

His title as listed in the program was Executive Director,
Special EventProduction, Creative Services,
Fox Broadcasting Company.

Marks showed clips of Fox events sponsored by their Green Initiative.

When Fox Network hosted the Super Bowl, tons of cutting edge Green ideas
were demonstrated. Marks rattled off the names of advanced energy efficient biodiesel
fuels. They had electric cars.

A % of the power used at Super Bowl was actually generated
by people pumping human energy over bicycles!

What a concept for today's Job Market:
Replace oil and the need for electricity by riding a bike
so many hours a day. What a way to generate electricity
and loose Calories at the same time!!!!

He showed clips from special events called TEEN CHOICE and AMERICAN IDOL.
I have never watched American Idol, but I will be looking in
before long.

Vendors at Fox events:

Joshua has on board a solar power installer.

Their panels were highly visible in the clips,
strategically placed and
intended to entrain the mind of the youth who show up.
The Message: Green is in.

Akeena Solar:
Henry Nagy

HttP://www.akeena.com


Other Green Marketing Ideas Fox uses:

Have admired celebrities tout going Green
on the air. Marks again showed clips of this.

Then, and hear this-- Fox has locally grown organic foods at some of their Venues!!!!!!

They are already using local organic vendors to provide the local farming economy.

POINT:

It was obvious to me that Zahava Stroud and husband Michael Stroud
are mastered at getting sponsors.
Kudus to the Strouds!

HP was one of the Title Sponsors
for Hollywood Goes Green 2008.

The other title Sponsor was GM.

GM had at least three of their new alternative energy vehicles
on site. We went out for a mini photo shoot.
Their was one of their new vehicles,
a deliciously Plug-in that was a kissing cousin
to the Saturn vue Plug-in that may begin production
in 2010.

HP, I heard at this event, works with a budget of $200 billion.

KEEP the BEET Media Star
would like to see a company of the size of HP and GM underwrite
a dinner that features locally grown organic food
at the 2009 Hollywood Goes Green.

By the way, she says, things are going to be O.K. for GM.
Let the past be passed. Let's get on with these great dreams
for making the electric car the sexy car of our future.

NAKED JUICE at HOLLYWOOD GOES GREEN 2009?

After the final panel presented by the Organic Center,
we were invited to a wine reception presented by Mendocino
Winegrape & Wine Commission.

Numbers of the wines they represent are made
from Organically Grown Grapes.

PAIGE POULOS, representative of their Wine Commission
and one of the Panelists in the Roots to Shoots Panel
organically grown hay for numbers of the Mendocino Grape growers.
Paige and my friend friend KATRINA FREY of Frey Winery
woth very active in the legislation that helped Mendocino become
the first county in the nation to outlaw GMO.

Paige is also a Title Sponsor of the
Hollywood Goes Green Free Web Callery that I will upload
December 12.

At the closing wine reception,
the Universal Hilton served Mendocino wines and offered a few other
goodies that included various mini bottles of standard faire
soft drinks, cookies, and brownies. Coke and Sprite were
highly present.

During the night, I woke up imagining bottles of Naked Juice's
carrot, green smoothies, etc., the kind of natural juices KEEP the BEET
Media Star sees at Von's and Whole Foods Market these days. KEEP the BEET
recommends substituting Naked Juice for the Coke and Sprite
at Hollywood Goes Green 2009.

The Natural Product Expo West, scheduled this year
for overflows with the kind
of food that I would like to see at next year's
Hollywood Goes Green.


http://www.newhope.com/


I would like to see Whole Foods Market
as one of the sponsors for Hollywood Goes Green.

http://www.wholefoodsmarket.com/company/service.php

Michael Besancon is now the national Marketing Director.

The Oline with foods at Von's was also a big player
at the 2008 Organic Center Fundraiser in Anaheim.

Whole Foods Market gets my shopping dollar
on a regular basis.

I believe Whole Foods Market has some of the last
Real Food on Earth.

Most of us do not realize how rare real food is these days.
It is getting rarer, day by day. Locally organic farmers
in So Cal, as an example, are cutting back food they can grow
now because of 30% water restrictions. With Hollywood's help
all this can shift for the better!

READ MORE ABOUT FARM
REPORT:


http://curezone.com/blogs/fm.asp?i=1035370


The local organic farmers need our support. Every unit of food
they grow needs to sell. The So Cal area is now loaded with
Farmers' Markets. We also have CSA's where people pay
for the food the farmer will grow in advance. Much food
from the Farmers' Market goes unsold at a time when
every unit of food grown needs to reap funds.

The bottomline for Green
is locally grown organic food.

For Hollywood Goes Green 2009, I looking forward to seeing more of
the Last Real Food on Earth at Hollywood Goes Green.

RELATED LINKS:

Hollywood Goes Green Web Gallery:
link on BEET KEEPERS UNITE




The Return of the Beet Web Gallery
of photos from Hollywood Goes Green 2008:

http://www.curezone.com/blogs/fm.asp?i=1314666

Photos from this year's event will be added
in the days to come:

GO TO THE BEET KEEPERS SITE for the link
and join the Enchanted Garden Club while you at it:

http://curezone.com/blogs/fm.asp?i=1035370












 

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