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Agenda; time to start?

Agenda
View Hollywood Goes Green December 2007 agenda - CLICK HERE

Dec. 8, 2008 | Managing a Sustainable Business

8 :00-9:00 | Registration

9:00 | Introduction
Conference Chair

9:00-9:30 | Opening Keynote
Call to Action: Can Global Warming in Antarctica Place Hollywood in Peril?

• Matt Petersen, CEO, Global Green
• Sebastian Copeland, Award winning filmmaker, photographer and author

9:30-10:00 | Keynote: Sustainable Strategies for the Home Entertainment Industry
Larry Wilk, Walt Disney Studios Home Entertainment, Vice President, Worldwide Operations, and Green Ambassador, DEG: The Digital Entertainment Group

10:00-10:30 | Keynote
Dave Barthmuss, Group Manager --Western Region, Environment & Energy Communications, General Motors

10:30-11:00 | Networking break

11:00-11:50 | Being Sustainable in a Competitive Economy
Hollywood has always been associated with immense creativity and innovation, but also wealth, affluence, luxury and waste. Film studios, broadcast networks, production companies, and trade associations are adopting best practices to encourage environmentally responsible standards. Hear from industry experts on innovative and practical strategies to reduce waste, conserve energy, find fuel saving solutions, and reduce carbon emissions. How do such policies save money, influence investors, impact public perception and affect revenue?

• Rachel Webber, Director, Energy Initiatives, News Corporation
• Beth Colleton, VP Green is Universal, NBC Universal
• William J. Kosik, PE, CEM, LEED AP, Energy and Sustainability Director, HP
•Dave Barthmuss, Group Manager --Western Region, Environment & Energy Communications, General Motors
• David Limon, Director, Environmental, Health and Safety, CBS Studio Center
Moderator: Michael Stroud, CEO, iHollywood Forum

11:50-12:20 | Keynote
William J. Kosik, PE, CEM, LEED AP, Energy and Sustainability Director, HP
12:20-1:15 | Lunch

1:20-2:30 | Using Technology to Reduce Hollywood’s Carbon Footprint
Rising fuel and energy costs are hurting the entertainment business with its reliance on servers, data centers, computing, travel, transportation, electricity, and supply and delivery of goods. At the same time, the energy crisis is an opportunity for Hollywood to use innovative solutions to reduce its carbon footprint. What is the impact of the energy crisis on the business of entertainment industry? How will it change the way we run the business? How can you use energy conserving technology solutions such as video conferencing and data centers to reduce costs? How can the IT sector ensure that its products and services help address environmental problems such as climate change?

Presenter: Tony Tracy, CEO, Perf Go Green, Inc.

• Laddie Suk, Global Partner, Innovation and Transformation Solutions, EMC Consulting
• Stephen McKenna, Vice President, Media and Entertainment, HP
• Richard McCormack, Senior Vice President, Marketing, Fujitsu
• Tony Tracy, CEO, Perf Go Green, Inc.
• Chris Henry, Sales and Design Consultant, Akeena Solar
Moderator: Ellen Farmer, EIATRACK Environmental Program Manager, Telecommunications Industry Association

Breakout Sessions

2:45-3:35 | ECO-tainment for TV and Film: Creating Good Content About Doing Good
Producers must create compelling content that delivers a message that is fresh and authentic with storytelling, but also engages viewers so they become more knowledgeable and inspired to take action. How can different formats in TV and Film programming incorporate these values: documentaries, nature, science, news, and fiction. How do producers weave in compelling story lines with environmental themes? How are viewers reacting to environmental programming? What are the coming trends for programming?

• Timothy Kuryak, Vice President of Programming, OWM: The Oprah Winfrey Network
• Rachelle Carson Begley, actress and environmental activist and former co-host of Living With Ed
• Steven Starr, Producer, FLOW: For Love of Water
Moderator: Paige Donner, Founder and CEO, Greening Hollywood and journalist, The Huffington Post

2:45-3:35 | Building Design, Construction and Renovation
Studios and office buildings are now are building and retrofitting office buildings using recycled, nontoxic and regional construction materials What sort of policies should studios adapt to create greener offices and greener sets? How can they use recycled materials on stages and in studio? What makes for a green production design, such as low-water consumption fixtures and incorporating recycled materials? What are strategies to make your home or work office more sustainable?

Presentation: FirmGreen

• Kevin O'Donnell, Schorleaf, Fundamentalist
• Gene Rodrigues Director of Energy Efficiency, Southern California Edison Company
• Darren Moore, "Eco-MacGyver," ecodesign/green builder host on Planet Green’s show Alter Eco; Founder, Ecovations
• John, Wiedner, Sr. Associate, Architect, Gensler
Moderator: Jorden Segraves, Architect, Jorden Segraves

3:45-4:35 | Eco-friendly Strategies for Film and TV Production
From low-power server farms to carbon-neutral sets, studios can dramatically reduce their impact on the environment. Hollywood is not just going green on screen, but also behind the scenes. What steps can you take to green film productions such as reducing waste? How do you select vendors and suppliers? What construction materials will minimize greenhouse gasses? How can you incorporate green principles in film festivals, the Oscars, and event planning? What are practical tips to take eco friendly travel-choosing hotels that are powered by renewable energy sources?

• Sasha Mervyn, Laura Ziskin Productions, Director of Development
• Mike Posey,Twentieth Century Television, Manager of Production; News Corp Global Energy Initiative Team Leader
• John Frey, Senior Sustainability Executive, HP
Moderator: Lauren Selman, Reel Green Media, Founder

3:45-4:35 | Advertising and the Conscious Consumer
The green consumer segment that boasts more than $230 billion in spending power, according to a study from the National Marketing Institute. What are opportunities for advertising and marketing strategies based on selling environmental and sustainable products? What are new advertising models around these themes for TV and print ad campaigns? How to build a sustainable brand? How can programmers link in advertisers who are trying to reach the growing green demographic? How can advertising campaigns use environmental themes to enhance their brand? How can publicists and advertisers promote green initiatives without seeming exploitative to influence consumer awareness?

• Karen Costello Melave, SVP, Group Creative Director, Deutsch
• David Steuer, Vice President- Client Strategy, Saatchi & Saatchi S
• Janet Eden-Harris, Vice President, J.D. Power and Associates
• Guy Forestier-Walker, MPG North America, EVP/Strategic Planning
Moderator: Ted Ning, Executive Director, LOHAS
4:35-5:00 | Networking Break
5:00-5:50 | Financing for Socially Conscious Ventures and Productions
How can you raise financing for socially responsible companies, whether for products, services or content production? How can you attract bank financing or investors? What are avenues to obtain financing for TV and Film production from nontraditional sources, such as donors and nonprofit associations to raise awareness of critical issues? How can Fortune 500 companies or nonprofit associations partner with producers to affirm their global commitment to environmental stewardship and at the same time align their brand with meaningful causes.

• Peter Liu, Founder and Vice Chairman, New Resource Bank
• Christiana Wyly, Venture Partner, Satori Capital
• Slava Rubin, Co-Founder, IndieGoGo
Moderator: Rob Holmes, Founder, Green Living Project™

5:00-5:50 | Using Digital Media and Music to Promote Sustainable Causes: Building an Online Community and Audience
What type of websites are most successful? What type of content attracts an audience? How can the music industry use its influence, whether in record labels, songwriting, performing, and concerts to compel action? Learn how to utilize online communities to increase revenue and build consumer loyalty in different demographics.

• Ian Rowe, MTV Networks. VP of Strategic Partnerships and Public Affairs
• Charisse McAuliffe, GenGreen, Founder and CEO
• Owen J. Sloane, Berger Kahn, A Law Corporation, Chair, Entertainment & Media Group
• Liba Rubenstein, Manager of Public Affairs & Co-founder of IMPACT, MySpace.com
Moderator: Tom Feegel, Brand Neutral

6:00-9:00 | Wine Tasting and Cocktail Party

Hosted by Mendocino Winegrape & Wine Commission
Dec. 9, 2008 | Adopting a Sustainable Lifestyle

8:15-9:15 | Continental Breakfast

9:15-10:00 | The Conscious Consumer: Implications for Media, Entertainment and Brands.
How can brands and media communicate values of sustainability and social responsibility to consumers? For media and entertainment companies, you can no longer ignore the consumer’s increasing desire to purchase brands which are environmentally responsible. In a landmark study, AMP Agency, an Alloy Media + Marketing Company, spoke to more than 3,000 U.S. consumers to unearth a solid understanding of the current state of “Green”, its meaning and impact on consumer’s lifestyle and purchasing behaviors. Hear what consumers really expect from corporate America, what will make them switch to green and whose making up the “greenest” and most attractive group of consumers - all vital learnings for marketers endeavoring to attract increasingly environmentally and socially conscious customers.

Learn why brands and media that enable consumers to reflect their own social responsibility by association will have an advantage. You will also hear from the client perspective of how Burt’s Bees used this research to enhance its brand.

• Allison Bacon, AMP Agency, a division of Alloy Media+Marketing
• Mike Indursky, Chief Marketing and Strategic Officer, Burt’s Bees

10:00-10:40 | Keynote:Rolling Out the Green Carpet for the Eco-Conscious Celebrity Events
Celebrities and studio executives are jumping on the environmental bandwagon, and are demanding that star studded events embody sustainable principles. For instance, this year's Teen Choice Awards went totally green – including rented recycled blue carpet rather than purchasing it outright and throwing it away after the event. Fox cut carbon emissions by being the first awards show to use B99 bio-diesel fuel for generators and had solar power on the Blue carpet. How can studios use the power of celebrity and the studio brand to promote true cool change? View a behind-the-scenes look at how Fox is creating sustainable events for the Emmys, Teen Choice Awards, Super Bowl XLII and American Idol finale, and learn practical strategies for creating authentic environmentally friendly events .

• Joshua Mark, Executive Director, Special Event Production, Creative Services
FOX Broadcasting Company

10:40-11:10 | Keynote: Doing What's Right
Sony DADC will discuss its Global Environmental Management System and how they have made huge changes to reduce CO2, ban substances, use sustainable packaging, waste recycling, and much more. Hear about the extraordinary effort that has been put forth and current impact that has come as a result.

• Michael Mitchell, EVP & GM, Sony DADC

11:10-11:30 | Networking Break

11:30-12:15 | Extending Your Brand to Become Green
Whether you are an entertainment company, media franchise or consumer product, you need to extend your brand to deliver green messages. How do you do that with an existing brand? What makes a product green? What does it take to design and manufacture green products, content, and services? How can advertisers and brand managers deliver a credible green message to consumers with your existing products? The demand for 'green' products is here, but the ability to deliver has not caught up. Our consciousness has shifted in leaps and bounds -government, businesses and consumers. And now a growing demand for accountability and transparency is driving sustainability business practices, changing the way companies design products. We address how to design and promote green products for advertisers and entertainment.

• Paul Polizzotto, Executive Producer of The EcoZone Project and Founder/CEO, EcoMedia
• Arthur B. Weissman, Ph.D., President and CEO, Green Seal
• Michael Mitchell, EVP & GM, Sony DADC
Moderator: Sherry Beall, Host and Producer of Healthy Planet, Healthy Me! and Founder and CEO of At Home Naturally™

12:20-1:00 | Lunch and Networking

1:20-2:00 | Product placement and Product Engagement
The Vespa scooter played a starring role as Steve Carrell and Anne Hathaway’s vehicle of choice in “Get Smart”. Done correctly, product placements favorably shape public opinion and leads to increased sales. How do you get your product used in a film or TV without sacrificing your brand integrity? How do you get celebrities to use your products? Learn how your company can leverage product placement and branding to increase sales of sustainable products and services. View case studies of examples of environmental products used in film and TV and learn what it takes to get recognized.

• Doug Schwartz, Stereovision Entertainment Group, Chairman and Chief Production Officer, BAYWATCH creator
• Rolfe Auerbach, Brand -In Entertainment, President

2:00-2:50 | Sustainable Fashion and the new Eco-Haute Couture
Are fashionistas being converted to the eco cause? There is a new world of organic fiber fashion and design for clothing, fiber and manufacturing. Eco-fashion is now into the “new mainstream”. Learn how quality, fit, style, comfort, and luxury can co-exist profitably with social and environmental responsibility. How are new clothing designers using sustainable practices, including the use of organic fibers and fabrics. What are challenges and benefits of sustainable fashion and what is impact on design? How are Hollywood designers incorporating these new products into their client’s wardrobe?

Presentation: Me to We Style

• Mikey Koffman, CEO and Founder, the Gallery LA
• Amanda Shi, Owner and designer, Avita Co-Op
Moderator: Bianca Alexander, Exec. Producer Co-Host, Conscious Living TV

3:00-4:00 | From Roots to Shoots—Sustainable and Locally Grown Food Trends
With the rise of celebrity chefs and restaurants, now the next big trend is food sourcing—selecting sustainable food that is locally grown without chemicals. In order to be called “organic”, food production must comply with standards set by the government. Hollywood loves good food—parties, entertainment, premieres, and restaurants.. What does the trend of sustainable, natural and organic food mean for Hollywood? Will organic food adoption by high profile celebrities and Hollywood executives have an impact on food sales and awareness?

Panelists:
• Sara Snow, Green-living expert and Discovery Channel host
• Paige M. Poulos, APR, President, Paige Poulos Communications, Mendocino Winegrape & Wine Commission
• Cynthia Pasquella, C.N.N., Celebrity Clinical Nutritionist
Moderator: Steven Hoffman, The Organic Center, Managing Director

4:00-4:30 | Small group discussions
We will divide into tables for discussions on the topics. First, each person will introduce themselves, mention their company, what they do, and what brought them to the summit.. Then the group can begin a discussion on the following topics or suggest your own:

How can I make my business operations more sustainable?
What are challenges and opportunities in my workplace to be more sustainable?
What is the impact of the current economic crisis on sustainable innovation?

4:30-5:30 | Closing networking reception and wine tasting

Hosted by Mendocino Winegrape & Wine Commission

Organic Center Reception. originally scheduled for this time at the end,
was cancelled:

http://www.hollywoodgoesgreen.com/reception.php





 

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