LifeMojo, a venture with an aim to help people achieve a Healthy Lifestyle, has launched www.lifemojo.com, which is its customer facing initiative. LifeMojo offers tools for Weight Loss and Fitness. It guides you to eat right, stay fit, track your progress and stay motivated.

Date:   12/1/2008 1:36:40 PM ( 16 y ago)

LifeMojo, a venture with an aim to help people achieve a Healthy Lifestyle, has launched www.lifemojo.com, which is its customer facing initiative. LifeMojo offers tools for Weight Loss and Fitness. It guides you to eat right, stay fit, track your progress and stay motivated. You can subscribe to an RSS feed for weight loss tips.
The product has been successfully serving as a platform to professional nutritionists/dietitians, as part of the B2B initiative from LifeMojo. You can check out various articles on Dr Shikha Sharma’s weight loss diet.  She is a renowned weight loss expert based in New Delhi, India.

Story Behind LifeMojo - Personal itch:

Namit, Co-Founder and CEO of LifeMojo got a chance to meet Dr. Shikha Sharma (a renowned weight management and health expert) as a Technology Advisor. Dr Sharma wanted a solution for a few problems that existed in her business. After that meeting and after seeing Adnan Sami (a famous Asian Singer) lose 150 lbs, Namit tried losing weight and was able to lose 25 lbs in 45 days (which he soon regained). On analysis of this successful weight loss, the LifeMojo team realized that the key was constant monitoring of what he ate, his fitness regimen, and an eye on his weight. But the problem was that he soon regained weight. The team looked around and found a lot of similar people and a solution to this problem. The solution is right diet consultation, as per one's body composition and meal preferences. But this right advice is (1) expensive, (2) inconvenient due to the traveling involved (3) inaccessible, since good nutrition experts who understand one's meal preferences are not easy to find. And thus as a solution to all these problems, LifeMojo was born!

LifeMojo:

On LifeMojo users can start by analyzing their body and lifestyle. They can learn more about their body, daily calorie intake, etc. LifeMojo has advance tools that allow for the user to plan their diet and exercise schedule depending on the analysis, and track them. Users can also check the calorie content of the various food items and the calories burnt in various daily activities. LifeMojo also has tips and articles about healthy eating, exercise, wellness and motivation.

As per the August 2008 issue of the "American Journal of Preventive Medicine", the key to Weight loss and Fitness is to keep a food/activity diary. Tracking is vital for self-assessment and motivation. LifeMojo is trying to make it easier than ever with tools such as LifeMojo's Diet and Activity Tracker - A few clicks, and your results are known immediately!

LifeMojo provides its platform to Dr. Shikha Sharma, using which she efficiently provides her consultations to her remote clients.

In the pipeline:

Mobile: LifeMojo has a mobile application ready that is being used by Dr. Shikha Sharma's clients, which will be soon launched for other users too. This way, anyone on LifeMojo can access their diet plan, track and modify it from anywhere – via the mobile application.
Community: LifeMojo will also add a few "buddy features" specially targeted at users focusing on weight reduction, where they can share their data and stories making it motivational for the others. For the fitness conscious users, lifemojo would soon add features to compete against each other and challenge people around the world.
Nutritionist Consultation Service: Eating right, exercising enough and staying healthy the right way is important. A qualified nutritionist/dietitian can help achieve this. LifeMojo will have a one-time consultation service and a personalized meal and exercise planning service that will add value to users seeking a healthy lifestyle, weight reduction or looking for a fitness plan.

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