Brand Community 4 mon
The creation of brand community is one of the primary tools in the establishment of brand loyalty.
The creation of brand community is one of the primary tools in the establishment of brand loyalty. Brand awareness and segmenting would have been impossible without the existance of the brand community that embodies the mission and the major ideas of the brand. The researches show that the ability of the brand community to not only serve the additional promotional platform but to be a potential initial step for the beginning of the creative activity is of great importance.
The Penguin Random House group is one of the biggest general-interest book publishers founded in 1927. Its primary go ... read more
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