This "article" has Joe Burd as a source and can not be trusted. He is a proven liar and this is evidenced by his involvement with a fake company, Ad Capital. He went around the internet pretending to be a responsible journalist while working for the company he was giving such over the top (yet neutral *wink*) praise. The company stole a lot of money from a lot of people and I helped bring it down. He has already proven to make up stuff on various articles and websites he has joined. The guy is a fraud... no bones about it.