1. Generating Ideas and Content Development:
A website's content should be unique, relevant, and original to capture the audience's attention. It is in the best interest of businesses to hire an SEO consultant who provides guidance on generating page content, consolidating emerging information, and identifying content gaps that need filling. The consultant not only corrects, edits, and updates content but also utilizes statistics to fact-check and ensure proper attribution, supporting page relevance and maintaining traffic.

2. Recommendations on Website Functionality:
Continuous monitoring of web hosting, domain registrar status, and domain renewal is essential for a website. An effective web hosting company should offer services tailored to the client's needs. Hiring an SEO consultant assists individuals or businesses in making informed decisions, finding a hosting company that best suits their requirements. The consultant safeguards clients from SEO security issues, consistently monitors the Google search console for malware or spam notifications, ensures secure passwords and logins, maintains software relevance, and ensures regular website backups.

In conclusion, the multifaceted role of an SEO consultant extends beyond technical optimization. It encompasses understanding marketing goals, diagnosing technical issues, staying updated on industry trends, optimizing websites for SEO, generating content ideas, and providing recommendations on website functionality. Businesses that invest in SEO consultants not only enhance their online visibility but also build a robust foundation for sustained success in the digital landscape.

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